VideoWords is the fifth special project by Magmart. And it comes at a particular time, at the turn of the covid19 pandemic, which will undoubtedly mark a global cultural change - for better or for worse we still don't know.
The pandemic, and in particular the lockdown measures variously adopted in many countries of the world, has in any case already had a significant impact on the methods of use of the visual arts: closed at home, people have seen the online artistic offer grow exponentially, in especially that of video art. Last but not least, always on the initiative of Magmart, the #videovirus marathon should be remembered.
There are therefore the preconditions for video art to try to hook an audience wider than that of the insiders.
With this new project, the focus is this time on words. Fifteen pairs of words, antinomical to each other, which represent as many aspects of life, emotions and human expectations. Thirty international artists, therefore, are called to interpret these words - what they represent - trying to weave a dialogue with the public.
As visually represented also in the project logo, the intention is to pierce the viewer's eye so that he sees everything he usually doesn't see - and perhaps he doesn't want to see. Just like in the opening scene of the surrealist Un chien andalou, and with the same ambition.
The challenge, as always, is in the hands of the artists who take it up.
Magmart Festival Art Director