VideoWords is the fifth special project by Magmart. And it comes at a particular time, at the turn of the covid19 pandemic, which will undoubtedly mark a global cultural change - for better or for worse we still don't know.
With this new project, the focus is this time on words. Twenty-eight words, mostly antinomical to each other, which represent as many aspects of life, emotions and human expectations. 28 international artists, therefore, are called to interpret these words - what they represent - trying to weave a dialogue with the public.
As visually represented also in the project logo, the intention is to pierce the viewer's eye so that he sees everything he usually doesn't see - and perhaps he doesn't want to see. Just like in the opening scene of the surrealist 'Un chien andalou', and with the same ambition.
The challenge, as always, is in the hands of the artists who take it up. Who have collected it with enthusiasm, creating a series of beautiful videos.
Enrico Tomaselli
Magmart Festival Art Director